Twitter Bullied Cracker Barrel Back to its Old Logo—Stock Rose 6%

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Last week, Cracker Barrel ditched its iconic "Uncle Herschel" logo and country-store aesthetic for a sterile rebrand, leading to calls for boycotts and a sinking stock price. Their follow-up statement landed with all the warmth of a microwaved biscuit, only fanning the flames.

After relentless memes and even a social media post from the President, Cracker Barrel gave in and announced that it’s switching back to the old logo. A strange victory—it just goes to show that if you complain loudly enough and in great enough numbers, you can actually get what you want (maybe).

$CBRL ( ▲ 8.01% ) rose 6% on the news. What’s really crazy about this whole thing is that a top Cracker Barrel investor apparently tried to convince leadership that the rebrand was “folly”—and even created a 120-page presentation illustrating why. He was dismissed as an “activist investor.”

A federal appeals court just handed hedge funds a partial win, ordering the SEC to re-evaluate its short-selling transparency rules. The original rules, introduced under Biden-era leadership, aimed to shine a light on short positions after the GameStop chaos. Hedge funds pushed back hard, arguing the rules were rushed, redundant, and potentially dangerous for their strategies.

With Paul Atkins now leading the SEC, the agency has to go back and do its homework. The court didn’t kill the rule entirely, but it did force a cost-benefit analysis. That’s a bureaucratic speed bump that could delay or dilute the final version. Hedge funds are betting the SEC will re-propose a friendlier version, and retail investors might want to brace for fewer disclosures and more opacity.

If you’re trading meme stocks, small caps, or anything with high short interest, this matters. The regulatory tide is shifting. Transparency may shrink. And the edge could swing back to the institutions.

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A lot can happen in a week!

Let’s take a quick look at who struck gold and who struck out since our last issue:

Tesla, Inc. (TSLA): +3.31%
Visa Inc. (V): +1.78%
Berkshire Hathaway Inc. (BRK.A): +1.66%
Alphabet Inc. (GOOG): +1.40%
JPMorgan Chase & Co. (JPM): +0.98%

Microsoft Corporation (MSFT): -2.72%
Meta Platforms, Inc. (META): -1.90%
Apple Inc. (AAPL): -1.68%
Amazon.com, Inc. (AMZN): -1.46%
NVIDIA Corporation. (NVDA): -0.49%

Analysis provided by ​altindex.com​.

Remember to always DYOR.

Monday.com is a Work Operating System (Work OS) that powers teams to run projects and workflows with confidence. It’s a cloud-based, user-friendly software platform that allows organizations of any size to build tools and applications to meet their unique needs.

Current price: $180.02
Target price: $209.79

Pinterest is a visually-driven social media platform that allows users to discover and save ideas for various interests ranging from home improvement, fashion, and fitness to travel and food.

The signals:

Current price: $36.29
Target price: $41.57

That’s all for today. Write us and let us know your thoughts on the market, the newsletter, or the weather—we’d just love to hear from you.

Till next time,
— Brandon and Blake of Invested Inc.