Hello there.
Happy Monday! Yes, I’ve heard such a thing is possible. “Dress for the Monday you want…” as they say. That’s why I’m at home in my PJs.
💸 Tariffs Turn and Fly Back Home
⚡️ You Are Tearing Me Apart, Lisa!
📈 Can One Rate-Raiser Start a Movement?
₿ It’s Unclear When (or If) We’re Gonna Get Clarity
🏛 Political Portfolio Spotlight: Rep. David Taylor (R-OH)
So, no tariff refunds for us, possible rate hikes, and a war with the possibility to turn it all up to 11? I’m not crying in the casino, you’re crying in the casino. Anyway, deal me in. 👇
In partnership with Roku
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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💸 Thanks For the Refunds, I Guess
The Supreme Court said Trump's tariffs were ruled as illegal, so the government started sending refunds. Apple got $2.2 billion, Amazon got $600 million, Nike got $300 million. Huge, funny numbers for quarterly earnings…. but only companies that paid the tariffs directly can file for refunds. And those higher prices you paid at the store last year while these tariffs were in effect? It’s estimated they cost the average household about $1,000. That’s put a squeeze on spending, but now retail’s getting its recompense… right?
Kind of, maybe. Most companies are being vague about what they'll do with the refunds. Walmart mentioned "price investments", Amazon said it might refund some customers in "limited circumstances." PepsiCo straight up said it's using the money to cover rising costs from the Iran war, so good on them for being direct at least?
So a whole lot of nothing for us, but still, this is worth watching. Companies reporting fat earnings boosts from tariff refunds (like E.l.f. Beauty, which nearly doubled its profits this quarter) are getting a one-time bump, not a permanent tailwind. Once refunds dry up, those margins go back to normal. So as the reports come out, make sure you’re reading them with the context in mind.
⚡️ The Policy Pulse
Trump is moving forward with an attempt to fire Federal Reserve Governor Lisa Cook following a Supreme Court ruling that may give him broader authority.
US employers cut 23,000 jobs in July, missing forecasts that predicted gains and delivering a political setback ahead of November's midterm elections.
Texas halted all new data center connections to its power grid after developers flooded ERCOT with connection requests.
Trump's offshore wind buybacks hit nearly $4 billion after RWE agreed to walk away from projects off New York, California and Louisiana for $1.2 billion.
The FAA ordered inspections of 471 Boeing 737 Max jets over potential fuselage cracking, though Boeing says the issue hasn't been found on Max aircraft.
In partnership with America’s Gold Company
Central Banks Bought Gold for 3 Years Straight. Here's Why.
A record number of central banks plan to expand their gold reserves, while more now plan to cut U.S. dollar holdings than add to them. The institutions that print money are choosing the one asset that cannot be printed. If your retirement sits in an IRA, 401(k), TSP, or 403(b), it depends on the dollar. America's Gold Company created a FREE guide that explains what this shift may mean for you.
📈 Kashkari Breaks Ranks on Rates
If you thought the Fed was done messing with interest rates, think again. Minneapolis Fed President Neel Kashkari voted to hike interest rates at last week's meeting. He got outvoted 9 to 3, but his argument is gaining traction: corporate earnings are crushing it, the labor market is holding up, and inflation is still above 2%. If the economy isn't slowing down, maybe rates aren't actually restrictive enough.
If nothing else, Kashkari’s argument got the momentum moving. Markets are now pricing in a better chance of a rate hike by October than they were a week ago. If that happens, borrowing costs go up for everyone. For stocks, higher rates typically mean growth companies take a hit because their future earnings get discounted more heavily. The "risk on" trades that have been working all year could start to wobble.
The Fed still hasn't committed to anything, and other officials like Anna Paulson are pushing back, saying current rates are fine where they are. But the fact that three people voted to hike is notable. Keep an eye on CPI data this month. A hot print could tip the balance toward Kashkari's camp.
₿ The Coin Toss
The Senate abandoned plans to vote on the CLARITY Act before its August recess, leaving roughly 14 workdays when Congress returns in September.
Bitcoin whales accumulated over $1.2 billion in BTC since late July while spot ETFs pulled in $754 million this week, though price remains stuck below $65,000.
Bitcoin barely budged after weak jobs data, rising just 0.7% to $65,300 while traders cut September Fed hike odds to 44%.
Nearly 1 in 4 large mining machines is now operating at a loss as electricity costs and mining difficulty squeeze profitability.
The US Treasury sanctioned crypto exchanges Shelbit and Aban Tether, cracking down on digital asset networks allegedly funding Iran's IRGC.
🏛 Political Portfolio Spotlight
Elected officials have had a tremendous amount of success in the market recently.
Trading data provided by our partners at AltIndex.
We want to keep you updated on what they’re trading and when so you can leverage that intel as you plan out your own portfolio.
Remember to always DYOR.
Rep. David Taylor
(R-OH)
💲 Top Trades This Week:
🔍 Analysis:
Taylor’s latest filing was split between technology buys and energy sales. Microsoft was the clear standout buy, followed by Broadcom and Alphabet, giving the portfolio a strong tilt toward large-cap technology.
On the sell side, the biggest reductions came in Marathon Petroleum and Fifth Third Bancorp, suggesting a move away from energy and banking.
Taylor appears to be rotating capital toward major technology companies while trimming positions in more traditional cyclical sectors.
That’s all for today. Write us and let us know your thoughts on the market, the newsletter, or the weather—we’d just love to hear from you.
Till next time,
— Brandon and Blake with Invested Inc.
The information provided in Finance Wrapped is for informational and educational purposes only and should not be construed as financial advice, investment advice, or a recommendation to buy or sell any securities. Finance Wrapped is not a registered investment advisor, broker-dealer, or licensed financial planner. Always do your own research and consult with a licensed financial advisor before making any investment decisions. We may hold positions in or receive compensation from the companies or products mentioned. Disclosures will be made where applicable.
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